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Play! by Sephora

Role

Senior Graphic Designer

Project Type

Print Design, Digital Design

Worked closely with a small team to ideate and create themes for the monthly posters for Sephora's subscription box. I started with creating thumbnails and sketches then was able to illustrate and create typography for the posters. I was also able to art direct the photography of the products to be used both on the poster and for promotional purposes.Months February 2020 and April 2020.

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Team

Art Directors (Jessica Lee & Erin ), Copywriters (Briana Verdugo & Alexandra Cuervo), Photographer (Samantha Matarese), Styling(Kaylan George)

2020_Play_Feb_FrontPoster_Boxes.jpg
2020-02-play-poster-front.png

February Cover

This illustration was to celebrate Valentines day with the love of beauty. Each section represents the loves and losses of a true beauty lover.

2020-02-play-poster-inside_Page_03.png

Original art direction sketches

February Inside

The inside of the poster. All photos were art directed by me while on set with the photographer and stylist.

2020-02-play-desktop-education-homepage.
2020-02-play-community-teaser.png
2020-02-play-app-inbox-newsfeed-card-get

Digital Assets

Additional assets for digital advertisement. All made for both desktop and mobile displays.

2020-03-play-poster-photo-brief-01.png
2020-03-play-poster-photo-brief-01.png
2020-03-play-poster-photo-brief-02.png
A4703999-37E8-4353-B7F2-C32801A8FA62.png

Original art direction sketches

2020_Play_April_FrontPoster_Solo_Crop.jp
2020-04-play-poster-front.png

April Cover

This illustration was to say good-bye to Play! The idea was to create something that was an ode to the years of learning how to become your best beauty self.

2020-04-play-poster-inside_Page_1.png

The inside of the poster. All photos were art directed by me while on set with the photographer and stylist.

April Inside

2020-04-play-desktop-education-homepage.
2020-04-play-community-teaser.png
2020-04-play-app-inbox-newsfeed-card-get

Digital Assets

Additional assets for digital advertisement. All made for both desktop and mobile displays.

© 2024 by Heather Hughes

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