Play! by Sephora

Worked closely with the copywriter to create a theme for the monthly posters. Through sketches I was able to illustrate and create typography for the posters. Was also able to art direct the photography of the products to be used both on the poster and for promotional purposes. Months February 2020 and April 2020.

2020-02-play-poster-front.png

February Cover

This illustration was to celebrate Valentines day with the love of beauty. Each section represents the loves and losses of a true beauty lover.

2020-02-play-poster-inside_Page_03.png

Original art direction sketches

February Inside

The inside of the poster. All photos were art directed by me while on set with the photographer and stylist.

2020-02-play-desktop-education-homepage.
2020-02-play-community-teaser.png
2020-02-play-app-inbox-newsfeed-card-get

Digital Assets

Additional assets for digital advertisement. All made for both desktop and mobile displays.

2020-03-play-poster-photo-brief-01.png
2020-03-play-poster-photo-brief-01.png
A4703999-37E8-4353-B7F2-C32801A8FA62.png

Original art direction sketches

2020-04-play-poster-front.png

April Cover

This illustration was to say good-bye to Play! The idea was to create something that was an ode to the years of learning how to become your best beauty self.

2020-04-play-poster-inside_Page_1.png

The inside of the poster. All photos were art directed by me while on set with the photographer and stylist.

April Inside

2020-04-play-desktop-education-homepage.
2020-04-play-community-teaser.png
2020-04-play-app-inbox-newsfeed-card-get

Digital Assets

Additional assets for digital advertisement. All made for both desktop and mobile displays.