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Play! by Sephora

Role

Senior Graphic Designer

Project Type

Print Design, Digital Design

Worked closely with a small team to ideate and create themes for the monthly posters for Sephora's subscription box. I started with creating thumbnails and sketches then was able to illustrate and create typography for the posters. I was also able to art direct the photography of the products to be used both on the poster and for promotional purposes.Months February 2020 and April 2020.

Team

Art Directors (Jessica Lee & Erin ), Copywriters (Briana Verdugo & Alexandra Cuervo), Photographer (Samantha Matarese), Styling(Kaylan George)

2020_Play_Feb_FrontPoster_Boxes.jpg
2020-02-play-poster-front.png

February Cover

This illustration was to celebrate Valentines day with the love of beauty. Each section represents the loves and losses of a true beauty lover.

2020-02-play-poster-inside_Page_03.png

Original art direction sketches

February Inside

The inside of the poster. All photos were art directed by me while on set with the photographer and stylist.

2020-02-play-desktop-education-homepage.
2020-02-play-community-teaser.png
2020-02-play-app-inbox-newsfeed-card-get

Digital Assets

Additional assets for digital advertisement. All made for both desktop and mobile displays.

2020-03-play-poster-photo-brief-01.png
2020-03-play-poster-photo-brief-01.png
2020-03-play-poster-photo-brief-02.png
A4703999-37E8-4353-B7F2-C32801A8FA62.png

Original art direction sketches

2020_Play_April_FrontPoster_Solo_Crop.jp
2020-04-play-poster-front.png

April Cover

This illustration was to say good-bye to Play! The idea was to create something that was an ode to the years of learning how to become your best beauty self.

2020-04-play-poster-inside_Page_1.png

The inside of the poster. All photos were art directed by me while on set with the photographer and stylist.

April Inside

2020-04-play-desktop-education-homepage.
2020-04-play-community-teaser.png
2020-04-play-app-inbox-newsfeed-card-get

Digital Assets

Additional assets for digital advertisement. All made for both desktop and mobile displays.

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