© 2019 by Heather Hughes

Halloween Cookie Packaging

The Challenge: Create a series of bags to be placed in an impulse buy section of a store during Halloween. These will not be branded as they will be a lower price point than the brand wants to be associated with.

The Brainstorm: Use nostalgic references of traditional Halloween monsters for a quick and amusing connection with the shopper.

Doodles to decide which halloween monsters would be the best fit for this series.