f'real foods campaigns
Role
Senior Graphic Designer
Project Type
Print Design, Digital Design
Collection of digital and print designs for f'real foods. These campaigns are a mix of working closely with a Lead Designer and a copywriter, as well as working independently with the marketing team.
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Print Design
A collection of print design created for f'real milkshakes. These milkshakes were created both behind the counter and as a DIY machine that the consumer can make themselves. These designs showcase both options as well as a few promotional materials.
College & University
Cafe Menus
The request for these menus was to make something that would stand out against the black and wood aesthetic, yet still display the fun of milkshakes. The boards were made of metal, with magnetic flavor labels and prices so the employees could easily change according to supply.
Cafe Menu
The request for this menu was to create something that could be easily added next to an already existing menu board. This was a test to see how the milkshakes would do in an everyday cafe environment featuring only 3 iconic flavors; chocolate, vanilla and strawberry.
Portable Cart
In order to easily give samples at college campuses f'real needed an eye catching cart that was able to drive through the campus. This design was to focus on the excitement of the variety of flavors, yet be simple enough to understand what it is selling from a distance.
Coupons
After giving out samples on campus everyone obviously needs a coupon to remember the brand. This was to be as bright and happy as the experience was during the sampling with a reminder of the variety of offerings.
Bingo & Shirts
A few more items that were given out during the sampling events were shirts, which extended the personality of the brand. As well as bingo cards, which the school stores had agreed would help with giving free milkshakes if they bought a row of flavors.
Counter Cards
These counter cards were created to display the new limited edition flavors that were being offered. These cards were made to be placed in various areas around the stores and next to the blenders.